--- title: "Fastly跟进Cloudflare付费爬取:让出版商按公司向各家AI爬虫收费" description: "Supertab Connect已在Fastly Compute上线,出版商可借此按公司对各家AI爬虫放行、拦截或收费;几周前,Cloudflare刚开始在自家网络上默认拦截混合用途爬虫。新产品至今尚未带来任何收入,首份营收数据定于11月4日公布。" publisher: "The Inference" section: "Platforms" published: 2026-10-20T23:29:40.128Z modified: 2026-10-20T23:29:40.128Z canonical: https://theinference.org/article/fastly-lets-publishers-bill-each-ai-crawler-by-company-chasing-cloudflare-s-pay-per-crawl/zh-CN language: zh-CN keywords: "Fastly, Cloudflare, AI Crawlers, Publishing, Edge Computing, Earnings" --- # Fastly跟进Cloudflare付费爬取:让出版商按公司向各家AI爬虫收费 > Supertab Connect已在Fastly Compute上线,出版商可借此按公司对各家AI爬虫放行、拦截或收费;几周前,Cloudflare刚开始在自家网络上默认拦截混合用途爬虫。新产品至今尚未带来任何收入,首份营收数据定于11月4日公布。 ## 每只爬虫设一个收费站,三小时即可上线 如今,接入[Fastly](https://theinference.org/markets/companies/fastly)网络的出版商,可以给[OpenAI](https://theinference.org/markets/companies/openai)的爬虫开价,拦截[Anthropic](https://theinference.org/markets/companies/anthropic)的爬虫,放行谷歌的爬虫;这些决定全部在边缘节点作出,早于请求抵达出版商自己的服务器。Supertab Connect由Supertab推出,这家初创公司做的生意,就是给机器消费内容计量、计费;该产品已于[2026年10月12日在Fastly的边缘云平台Fastly Compute上线](https://fortune.com/press-releases/supertab-connect-ai-bot-classification-fastly-compute-2026-10-12/)[1]。 这款产品能认出每个机器人背后的公司,按爬虫授权协议(Crawler Authorization Protocol)核验许可令牌,再依据开放许可标准RSL 1.0(Really Simple Licensing)发布机器可读的条款;部署只要两到三个小时,且无需改动DNS[1]。一天后,Fastly宣布了同一思路在企业端的另一半:面向智能体流量的AI Runtime Control、AI Firewall与API Security——这批产品已于9月正式商用——同时还扩大了在印度与JioCDN的合作[2][3][4]。 ## 收费站建在沉没成本之上 Fastly《2026年威胁洞察》(Threat Insights 2026)报告显示,机器人已占全部流量的49%以上;在Fastly自家网络上,机器生成流量7月、8月双双过半;1月至5月,AI流量增速达到真人流量的6.5倍[1][2]。这张622 Tbps的网络每天处理超过5万亿次请求,而Fastly主要按流量计费,于是,过去纯属成本项的智能体请求,如今挂上了价码[2][5]。 奥本海默分析师帕拉姆·辛格[于2026年10月9日将该股评级上调至"跑赢大盘"(Outperform),目标价35美元](https://247wallst.com/investing/2026/10/09/fastly-spikes-15-as-oppenheimer-upgrades-to-outperform-with-35-target-datadog-rises-4-cloudflare-gains-2/);该股随后上涨近16%,至29.30美元[4][5]。支撑他这一判断的,是几款9月才正式商用、当时尚未贡献可观收入的产品[5]。第三季度1.84亿至1.90亿美元的营收指引,背后是二季度的超预期表现:当季营收1.8332亿美元,同比增长23.3%,较市场一致预期高出5.4%;2026年全年指引同步上调至7.32亿至7.46亿美元[6]。 *Chart: **Fastly营收增速随AI产品上线转陡,指引延续这一势头** Fastly季度营收柱状图,覆盖2024年第三季度至2026年第二季度,并纳入2026年第三季度指引中值;营收由1.3721亿美元升至1.87亿美元,增速在2026年持续转陡。* *Fastly季度营收(单位:百万美元),数据来自公司提交给SEC的文件;最后一根柱为管理层2026年第三季度指引的中值。 [6][8]* ## Cloudflare先一步定下市场规则 规模更大的竞争对手[Cloudflare](https://theinference.org/markets/companies/cloudflare)已经在运营付费爬取(pay-per-crawl)市场,而且[自2026年9月15日起,默认将混合用途爬虫(即同时用于搜索、智能体调用与训练的爬虫)挡在任何投放广告的页面之外](https://techcrunch.com/2026/07/01/cloudflares-new-policy-pushes-ai-companies-to-pay-for-publishers-content/);付费爬取(Pay Per Crawl)也在向按使用付费(Pay Per Use)演进[7]。Supertab的上线常见问题解答(FAQ)则明确招徕“不在Cloudflare上的出版商”[1]。Fastly服务着全球很大一部分媒体公司与出版商[1]。 ## 涨势之下,藏着亏损与内部人士减持 自2023年底以来,Fastly每个季度都录得按美国通用会计准则(GAAP)计算的净亏损;不过经营现金流已连续八个季度为正,2026年第二季度达到[3930万美元](https://theinference.org/markets/companies/3m)[8]。过去一年,公司内部人士累计减持8970万美元股票,只卖不买;10月16日股价下跌10.4%后,股票研究网站GuruFocus[将公允价值定为10.71美元,而当日收盘价为22.47美元](https://www.gurufocus.com/news/9128622/fastly-inc-fsly-shares-fall-104-what-gf-score-of-54-tells-investors);华尔街对该股的评级为6家买入、6家持有、1家卖出[9][4]。 *Chart: **现金流连续八个季度为正,GAAP亏损却始终未填平** Fastly经营现金流与GAAP净利润对比柱状图,覆盖2024年第三季度至2026年第二季度;现金流持续为正且不断走高,净亏损逐步收窄。* *Fastly经营现金流与GAAP净利润(单位:百万美元),数据来自公司提交给SEC的文件。经营现金流已连续八个季度为正,GAAP亏损到2026年第二季度收窄至1559万美元。 [8][10]* ## 11月4日,首份成绩单出炉 [辛格预计营收将达到指引上限、2026年展望再获上调](https://en.oninvest.com/article/oppenheimer-upgrades-fastly-to-outperform-ahead-of-3q-earnings-and-gta-vi-launch),并预计定于11月19日上线的《侠盗猎车手6》(Grand Theft Auto VI)将带来近1000万美元的下载收入[4]。股价年内累计上涨188%,而分析师平均目标价为28.55美元,已低于最新收盘价[4]。Fastly将于11月4日发布财报[4]。届时,爬虫"过路费"能否真正兑现为营收,将迎来第一次检验。 ## Takeaway Cloudflare的付费爬取(pay-per-crawl)打开了AI爬虫流量的收费大门,Fastly和Supertab正在搭建背后的计费层;但Fastly首次证明收入的机会是11月4日的财报,而公司股价眼下已高于分析师平均目标价。 ## Sources 1. [Fortune press releases (Supertab via EZ Newswire), Supertab Connect Brings AI Bot Classification and RSL Licensing to Fastly Compute, 12 October 2026](https://fortune.com/press-releases/supertab-connect-ai-bot-classification-fastly-compute-2026-10-12/) 2. [TechTravelMonitor, Fastly extends real-time edge control to AI, 13 October 2026](https://techtravelmonitor.com/2026/10/13/fastly-extends-real-time-edge-control-to-ai/) 3. [Business Wire, Fastly Expands Partnership with Jio Platforms to Power the Next Generation of India's Digital Economy, 13 October 2026](https://www.businesswire.com/news/home/20261013147203/en/Fastly-Expands-Partnership-with-Jio-Platforms-to-Power-the-Next-Generation-of-Indias-Digital-Economy) 4. [Oninvest, Oppenheimer upgrades Fastly to 'outperform' ahead of 3Q earnings and GTA VI launch, October 2026](https://en.oninvest.com/article/oppenheimer-upgrades-fastly-to-outperform-ahead-of-3q-earnings-and-gta-vi-launch) 5. [24/7 Wall St., Fastly Spikes 15% as Oppenheimer Upgrades to Outperform With $35 Target, 9 October 2026](https://247wallst.com/investing/2026/10/09/fastly-spikes-15-as-oppenheimer-upgrades-to-outperform-with-35-target-datadog-rises-4-cloudflare-gains-2/) 6. [Ad Hoc News, Fastly stock slips after revenue and guidance gains, 5 September 2026](https://www.ad-hoc-news.de/boerse/news/nebenwerte/fastly-stock-slips-after-revenue-and-guidance-gains/70057481) 7. [TechCrunch, Cloudflare's new policy pushes AI companies to pay for publishers' content, 1 July 2026](https://techcrunch.com/2026/07/01/cloudflares-new-policy-pushes-ai-companies-to-pay-for-publishers-content/) 8. [Fastly, Inc., quarterly figures from its SEC filings, retrieved 20 October 2026](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001517413) 9. [GuruFocus, Fastly Inc (FSLY) Shares Fall 10.4% -- What GF Score of 54 Tells Investors, 16 October 2026](https://www.gurufocus.com/news/9128622/fastly-inc-fsly-shares-fall-104-what-gf-score-of-54-tells-investors) 10. [Fastly, quarterly figures from its SEC filings, retrieved 20 October 2026](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001517413) --- Fastly跟进Cloudflare付费爬取:让出版商按公司向各家AI爬虫收费 — The Inference. Canonical: https://theinference.org/article/fastly-lets-publishers-bill-each-ai-crawler-by-company-chasing-cloudflare-s-pay-per-crawl/zh-CN