--- title: "Luma AI cut resold Kling and Seedance rates by about half, and Adobe put models in Premiere" description: "The rate card on Luma's Model Marketplace fell by about half on Nov. 7, with the catch buried in the billing basis; three days later Adobe put model choice, Luma included, inside Premiere." publisher: "The Inference" section: "Model" published: 2026-11-11T18:16:29.569Z modified: 2026-11-11T18:16:29.569Z canonical: https://theinference.org/article/luma-ai-cut-resold-kling-and-seedance-rates-by-about-half-and-adobe-put-models-in-premiere language: en keywords: "AI Video, Luma AI, Adobe, Pricing, Marketplace" --- # Luma AI cut resold Kling and Seedance rates by about half, and Adobe put models in Premiere > The rate card on Luma's Model Marketplace fell by about half on Nov. 7, with the catch buried in the billing basis; three days later Adobe put model choice, Luma included, inside Premiere. On Nov. 7 the rate card that prices a second of AI video for Dream Machine subscribers [quietly fell by about half, according to the pricing tracker PricingSaaS](https://sloptvnews.com/luma-ai-video-to-video-rate-cut-kling-4-flash/): [ByteDance](https://theinference.org/markets/companies/bytedance)'s Seedance 2.0 at 720p dropped from 64 to 32 credits a second, MiniMax's H3 from 56 to 28, Kuaishou's Kling 4.0 Omni at 1080p from 98 to 47 [1]. The same week Luma added two cheap Kling models, Flash and Flash Omni, at 32 credits a second [1]. On the Plus plan a credit is about $0.003, so a 10-second Kling Flash clip now runs about $0.96 [1]. ## The fine print halves the halving The cut came with a meter change. [Luma](https://theinference.org/markets/companies/luma-ai) now bills video-to-video on generated plus reference seconds, where the old card charged generated seconds alone [1]. Feed in a short reference against a long clip and the halving is real money. Feed in a reference as long as the output and the two changes largely cancel [1]. *Chart: **Video-to-video rates on Luma's card fell by half in a week** Range chart showing video-to-video credit rates per second on Luma's Model Marketplace falling from 64 to 32 for Seedance 2.0 at 720p, 56 to 28 for MiniMax H3 at 768p, and 98 to 47 for Kling 4.0 Omni at 1080p.* *Video-to-video rates on Luma's card fell by half in a week [1]* ## The house model is now the expensive option The part nobody wrote up is what the cut did to Luma's own shelf. [Its live rate card](https://lumalabs.ai/pricing) lists the flagship Ray3.2 at 72 credits a second for video-to-video at 720p, against 32 for resold Kling 4.0 Omni and Seedance 2.0 and 21 for Kling Flash Omni [2]. On the editing path, the cheapest model in Luma's neutral shop is now somebody else's. *Chart: **On Luma's own card, the house model costs the most to edit** Bars chart ranking video-to-video rates per second at 720p on Luma's pricing page: Ray3.2 at 72 credits, Kling 4.0 Omni at 32, Seedance 2.0 at 32, and Kling 4.0 Flash Omni at 21.* *On Luma's own card, the house model costs the most to edit [2]* [Adobe](https://theinference.org/markets/companies/adobe) is bidding for the same seconds from the other end. [On Sep. 8 it embedded Firefly, Google Veo, Runway, Kling and Luma directly inside Premiere's timeline](https://www.techtimes.com/articles/327054/20260909/adobe-embeds-five-competing-ai-video-models-premiere-killing-round-trip-export.htm), with partner credit costs disclosed only in the taskbar and credit revenue flowing through Adobe whichever model runs [3]. [At MAX on Nov. 10 it added a Model Selector to Firefly](https://9to5mac.com/2026/11/10/adobe-unveils-new-ai-tools-for-photoshop-premiere-and-more-with-mcp-support-coming-in-2027/) and put MCP agent integration into private beta for early 2027 [4]. Adobe charges per generation; Luma charges per second. ## Whose money the second feeds Three balance sheets sit on this rate card. Luma is private, valued near $4 billion, with one in five employees a working creative embedded in client teams from Coca-Cola to Lufthansa [5]; its compute anchor is [AWS](https://theinference.org/markets/companies/amazon), set when it announced Ray 2 on SageMaker HyperPod, Trainium and Inferentia [6]. Kuaishou (1024.HK) holds two-thirds of Beijing Kling, which [raised $2.98 billion on Oct](https://www.msn.com/en-us/money/general/kuaishou-s-kling-ai-unit-completes-a-near-3-billion-funding-round/ar-AA2gql0X) [7][8]. 30 and plans an IPO, after Kling revenue grew over 200 percent year over year [7][8]. Adobe collects the credit either way [3]. What settles it is whether the storefronts that resell the same models match the cut, and whether Adobe ever publishes a partner-model rate card. Until then, the second of video is getting cheaper everywhere except the file where it is spent. ## Takeaway Luma halved resold video-to-video rates while changing the billing basis, leaving its own Ray3.2 as the priciest option on its own shelf, just as Adobe pushes per-generation model choice inside Premiere. ## Sources 1. [SLOP TV News, Luma halves video-to-video rates on third-party AI models, 10 November 2026](https://sloptvnews.com/luma-ai-video-to-video-rate-cut-kling-4-flash/) 2. [Luma AI, Plans & Pricing (live rate card), accessed 11 November 2026](https://lumalabs.ai/pricing) 3. [TechTimes, Adobe Embeds Five Competing AI Video Models in Premiere, Killing Round-Trip Export, 9 September 2026](https://www.techtimes.com/articles/327054/20260909/adobe-embeds-five-competing-ai-video-models-premiere-killing-round-trip-export.htm) 4. [9to5Mac, Adobe unveils new AI tools for Photoshop, Premiere, and more, with MCP support coming in 2027, 10 November 2026](https://9to5mac.com/2026/11/10/adobe-unveils-new-ai-tools-for-photoshop-premiere-and-more-with-mcp-support-coming-in-2027/) 5. [Forbes, Jamie Gutfreund, Luma AI And Infinite Studios Are Moving In. Where Do Agencies Fit?, 9 November 2026](https://www.forbes.com/sites/jamiegutfreund/2026/11/09/luma-ai-and-infinite-studios-are-moving-in-where-do-agencies-fit/) 6. [IFAI, Luma AI drops Ray 2 video model, teams up with AWS Bedrock (Ray 2 announcement coverage)](https://ifai.io/en/news/luma-ai-ray-2-aws-bedrock) 7. [Reuters via MSN, Kuaishou's Kling AI unit completes a near $3 billion funding round, 30 October 2026](https://www.msn.com/en-us/money/general/kuaishou-s-kling-ai-unit-completes-a-near-3-billion-funding-round/ar-AA2gql0X) 8. [Kuaishou Technology via GlobeNewswire/Yahoo Finance, Kling AI Officially Launches Next-Generation Kling 4.0, 16 October 2026](https://finance.yahoo.com/technology/ai/articles/kling-ai-officially-launches-next-185000472.html) --- Luma AI cut resold Kling and Seedance rates by about half, and Adobe put models in Premiere — The Inference. Canonical: https://theinference.org/article/luma-ai-cut-resold-kling-and-seedance-rates-by-about-half-and-adobe-put-models-in-premiere