--- title: "PayPal拿下Ticketmaster支付处理业务与Meta结账席位;品牌钱包仅增2%" description: "三天之内,PayPal成为Ticketmaster的首选钱包和主要支付处理商,把自家结账嵌进英国电商软件,又拿下Meta聊天内结账测试四个席位中的一席。这只年内累计下跌27%的股票,正等待10月27日的财报,看哪条结账通道真正赚到钱。" publisher: "The Inference" section: "Money" published: 2026-10-09T02:50:11.324Z modified: 2026-10-09T02:50:11.324Z canonical: https://theinference.org/article/paypal-lands-ticketmaster-processing-and-a-meta-checkout-slot-branded-wallet-grew-just-2/zh-CN language: zh-CN keywords: "PayPal, Ticketmaster, Meta, Fintech, E-commerce" --- # PayPal拿下Ticketmaster支付处理业务与Meta结账席位;品牌钱包仅增2% > 三天之内,PayPal成为Ticketmaster的首选钱包和主要支付处理商,把自家结账嵌进英国电商软件,又拿下Meta聊天内结账测试四个席位中的一席。这只年内累计下跌27%的股票,正等待10月27日的财报,看哪条结账通道真正赚到钱。 10月8日,Live Nation宣布[PayPal](https://theinference.org/markets/companies/paypal)成为Ticketmaster的首选支付合作伙伴及主要支付处理商[1]。PayPal、Pay Later(先买后付)和Venmo现已全面进驻这家票务平台,双方扩大后的营销计划还在Bonnaroo、BottleRock和Lollapalooza音乐节提供专属福利[1]。[PayPal自家的数据](https://dd.jobartis.com/ticketmaster-names-paypal-as-its-preferred-payments-partner-0884972.html)最能说明问题:结账页面出现PayPal时,购物者最终买下门票的可能性接近三倍[1]。 就在前一天,Commerce公司将[BigCommerce Payments by PayPal推向英国](https://channelx.world/2026/10/bigcommerce-payments-by-paypal-launches-in-the-uk/),这是该产品继今年5月登陆美国后的首个海外市场[2][3]。这套原生结账一并支持银行卡、[Apple](https://theinference.org/markets/companies/apple) Pay、Google Pay,以及PayPal、Klarna和Clearpay的先买后付服务;商户关系归PayPal,不归Commerce[2][3]。 ## Ticketmaster是PayPal能完全掌控的结账阵地 与Ticketmaster的协议等于把货架整个买断。支付由PayPal处理,推到台前的是购物者在大额消费时早已信任的品牌,Venmo和Pay Later产品也借此摆到分期购票的乐迷面前[1]。与BigCommerce的合作是同一笔交易在软件层面的重演:PayPal作为资金层嵌入另一家公司的网店,商户仍是PayPal的客户,而非Commerce的客户[2][3]。 ## Meta的大门要收租 10月6日,[Meta](https://theinference.org/markets/companies/meta)在广告周(Advertising Week)上表示,正在[Meta AI内与四家支付伙伴测试直接结账](https://wpnews.pro/news/meta-launches-ai-ad-tools-with-in-chat-checkout-at-ad-week-2026),伙伴包括Adyen、PayPal、[Shopify](https://theinference.org/markets/companies/shopify)和Stripe[4]。入场顺序最能说明问题。Meta的Muse智能体9月8日上线时,Stripe的Link已内置其中[5][7];Shopify的Shop Pay于9月21日登场[6];PayPal的席位第二天才到手[5]。 [亚马逊9月21日直接把Muse拒之门外](https://theinference.org/article/amazon-shut-muse-out-and-handed-claude-the-store-keys),马克·扎克伯格也已表示,Meta预计通过在交易中收取小额费用来获利[7]。门是Meta的,租金照收;PayPal竞逐的,是门上四把锁中的一把。 ## 品牌钱包掉队了 [第二季度业绩](https://www.ad-hoc-news.de/boerse/news/corporate-news/paypal-stock-gains-ahead-of-ex-dividend-date-as-q2-earnings-and-takeover-bid-reshape-outlook/70055501)解释了紧迫性从何而来。按固定汇率计算,支付总额增长9%,至约4860亿美元;营收增长4.8%,至86.8亿美元;但品牌钱包仅增长2%,Venmo和Braintree同期增长15%,费率(take rate)下滑7个基点,至1.61%[8]。支付总额没有问题。品牌结账才是症结。 *Chart: **二季度Venmo和Braintree增长15%,品牌钱包仅增2%** 2026年第二季度同比增速柱状图:Venmo和Braintree为15%,支付总额为9%,营收(报告值)为4.8%,品牌钱包为2%。* *2026年第二季度同比增速。支付类指标按固定汇率计算;营收柱为报告口径。资料来源:PayPal 2026年第二季度财报。 [8]* *Chart: **营收增速自2023年以来腰斩** PayPal分季度营收同比增速折线图,区间为2023年第三季度至2026年第二季度,增速从约8%至9%降至4.8%,图中标有4.3%参考线。* *按自然季度计的营收同比增速,单位为百分比,区间为2023年第三季度至2026年第二季度,数据来自PayPal向美国证券交易委员会(SEC)提交的文件。参考线:2029年基准情形假设的4.3%增速。 [11][10]* 股价已经计入了这份担忧:10月8日盘前报54.67美元,较一年前下跌27.0%,较三年前上涨16.4%。这轮反弹的第一程,来自一桩据报道规模约530亿美元、最终告吹的收购意向[9][8]。 ## 10月27日财报定多空输赢 多头把这一周视为结账业务企稳的证据,[一款股票筛选工具(screener)仍将公允价值定在较现价高63.9%的水平](https://www.tradingpedia.com/2026/10/08/paypals-sluggish-recovery-presents-a-tactical-opportunity/)[9]。空头则搬出分析师共识:分析师目标价隐含3.5%的上行空间,基准情形落在56.92美元,较现价高约4%;该情形建立在2029年营收387亿美元、年增4.3%、盈利降至47亿美元的假设之上[9][10]。 PayPal自己的预期是,智能体支付(agentic payments)从2028年起才会形成规模,因此在Meta那里拿到的席位与其说是本季度的收入,不如说是一份期权[5]。答案要等10月27日的财报揭晓[9]。关键看两个数字:一是品牌钱包增速能否超过二季度2%的读数,二是三季度每股收益能否好于指引给出的低个位数降幅;全年指引则已上调至5.38美元[8]。 ## Takeaway 拿下Ticketmaster的支付处理、把结账嵌入英国电商、跻身Meta AI四席之一,都是渠道上的胜利;但10月27日的财报才是裁决:品牌结账增速能否跑赢2%,盈利能否好于指引中的下滑幅度。 ## Sources 1. [Omnipost (CelebrityAccess), Ticketmaster Names PayPal as Its Preferred Payments Partner, 8 October 2026](https://dd.jobartis.com/ticketmaster-names-paypal-as-its-preferred-payments-partner-0884972.html) 2. [ChannelX, BigCommerce Payments by PayPal launches in the UK, 7 October 2026](https://channelx.world/2026/10/bigcommerce-payments-by-paypal-launches-in-the-uk/) 3. [Commerce press release via Nasdaq, Commerce Delivers BigCommerce Payments by PayPal to Simplify Payments and Accelerate Merchant Growth, 6 May 2026](https://www.nasdaq.com/press-release/commerce-delivers-bigcommerce-payments-paypal-simplify-payments-and-accelerate) 4. [Web Pulse (Inside AI), Meta Launches AI Ad Tools With In-Chat Checkout at Ad Week 2026, 7 October 2026](https://wpnews.pro/news/meta-launches-ai-ad-tools-with-in-chat-checkout-at-ad-week-2026) 5. [PYMNTS, Meta Adds PayPal to Muse AI Assistant for Global Checkout, 22 September 2026](https://www.pymnts.com/news/artificial-intelligence/2026/meta-adds-paypal-muse-ai-assistant-global-checkout/) 6. [PYMNTS, Shopify Brings Shop Pay Checkout Solution to Meta's Muse AI Agent, 22 September 2026](https://www.pymnts.com/commerce/ecommerce/2026/shopify-brings-shop-pay-checkout-solution-to-metas-muse-ai-agent/) 7. [Wikipedia, Muse (AI agent), retrieved 9 October 2026](https://en.wikipedia.org/wiki/Muse_(AI_agent)) 8. [ad-hoc-news, PayPal stock gains ahead of ex-dividend date as Q2 earnings and takeover bid reshape outlook, 4 September 2026](https://www.ad-hoc-news.de/boerse/news/corporate-news/paypal-stock-gains-ahead-of-ex-dividend-date-as-q2-earnings-and-takeover-bid-reshape-outlook/70055501) 9. [TradingPedia, PayPal's Sluggish Recovery Presents a Tactical Opportunity, 8 October 2026](https://www.tradingpedia.com/2026/10/08/paypals-sluggish-recovery-presents-a-tactical-opportunity/) 10. [Yahoo Finance Australia (Simply Wall St), PayPal's AI Checkout Push and Agentic Commerce Vision Might Change The Case For Investing In PYPL, 8 October 2026](https://au.finance.yahoo.com/news/paypal-ai-checkout-push-agentic-071037715.html) 11. [PayPal Holdings quarterly figures from its SEC filings, retrieved 9 October 2026](https://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001633917) --- PayPal拿下Ticketmaster支付处理业务与Meta结账席位;品牌钱包仅增2% — The Inference. Canonical: https://theinference.org/article/paypal-lands-ticketmaster-processing-and-a-meta-checkout-slot-branded-wallet-grew-just-2/zh-CN