--- title: "Snap will stop reporting regional daily users in 2027; North America fell 6% to 92 million" description: "The last regional table shows North American daily users down 6 percent at 92 million, an eighth straight annual drop, in a region that still produces 59 percent of revenue. The $56 million profit Snap just booked rests on charging that shrinking base 20 percent more per user, and from 2027 investors lose the count that proves it." publisher: "The Inference" section: "Applications" published: 2026-11-10T17:07:09.110Z modified: 2026-11-10T17:07:09.110Z canonical: https://theinference.org/article/snap-will-stop-reporting-regional-daily-users-in-2027-north-america-fell-6-to-92-million language: en keywords: "Snap, Earnings, Advertising, Social Media, Subscriptions, User Metrics" --- # Snap will stop reporting regional daily users in 2027; North America fell 6% to 92 million > The last regional table shows North American daily users down 6 percent at 92 million, an eighth straight annual drop, in a region that still produces 59 percent of revenue. The $56 million profit Snap just booked rests on charging that shrinking base 20 percent more per user, and from 2027 investors lose the count that proves it. [Snap's third-quarter report arrived on November 4](https://www.morningstar.com/news/business-wire/20261104908953/snap-inc-announces-third-quarter-2026-financial-results) carrying two headlines in one document [1]. Revenue rose 14 percent to $1,722 million, net income reached $56 million against a $104 million loss a year earlier, and adjusted EBITDA doubled to $383 million [1]. Deeper in the same release sat the other news: from first-quarter 2027 results, global monthly active users becomes Snap's primary audience metric, and regional daily users and regional revenue per user stop being published [1]. [Shares fell more than 10 percent in after-hours trading](https://www.cnbc.com/2026/11/04/snap-q3-earnings-report-2026.html) [2] and closed Friday at $4.96, about 46 percent below the 52-week high [3]. ## The series being retired is the one still falling The final regional table explains the read. North American daily users fell 6 percent to 92 million, an eighth consecutive year-over-year decline [1][3]. Those users are 19 percent of the daily base but delivered 59 percent of revenue: $1,014 million, up 13 percent, because revenue per user jumped 20 percent to $11.07 [1][3]. *Chart: **North American daily users went from 98 to 92 million in six quarters** Line chart of Snap's North American daily active users declining from 98 million to 92 million across six quarters to Q3 2026* *Average quarterly daily active users, in millions, from Snap's reported supplemental metrics. Snap stops publishing this series from Q1 2027. Source: Snap Q3 2026 results [1]. [1]* What survives the cull is the numerator. Chief Financial Officer Doug Hott told analysts Snap will keep reporting revenue for North America, Europe and the rest of the world [4]. The dollar line stays; the user count that turns it into a price goes. From 2027, a 13 percent revenue gain in Snap's richest market will have no denominator to answer to [4]. ## Subscription dollars and higher prices made the profit Advertising, the business Snap still calls its growth priority, rose 4 percent; other revenue, led by [Snapchat](https://theinference.org/markets/companies/snap)+ and Lens+, rose 84 percent, past 30 million paid subscribers [5]. Direct response is now 77 percent of revenue, and its gains run through the buyer's pocket: on app-purchase campaigns, purchase volume more than doubled while average cost per purchase fell about 24 percent [4]. [Meta](https://theinference.org/markets/companies/meta), whose [Muse daily-user stumble](https://theinference.org/article/meta-s-muse-daily-user-growth-fell-62-in-three-weeks-and-insiders-made-172-trades-without-a-buy) The Inference charted in October, [grew advertising 26 percent to $63.1 billion in the same quarter](https://finance.yahoo.com/markets/stocks/articles/metas-q3-earnings-beat-estimates-132300623.html) [6]. *Chart: **Q3 growth came from subscriptions and price, not from advertising** Bar chart of Q3 2026 year-over-year revenue growth: advertising 4 percent, total revenue 14 percent, subscription-led other revenue 84 percent* *Year-over-year revenue growth by line, Q3 2026, percent. Total revenue from Snap's results; advertising and other revenue growth stated by management on the earnings call. Sources: Snap Q3 2026 results [1]; earnings call [5]. [1][5]* ## Management's case, and what February decides Snap's framing is coherent. Hott tied the switch to the 2025 pivot toward profitable growth: less money buying daily users, monthly users approaching one billion as the measure of scale, and free cash flow per share as the scorecard [4]. Chief Executive [Evan Spiegel](https://theinference.org/markets/people/evan-spiegel) said the change "certainly doesn't mean we're trying to reduce time spent or accept lower ad revenue" [4]. The discipline is real: total costs rose 1 percent, and free cash flow rose 76 percent to $164 million [1][5]. The fourth-quarter guide is $1.950 billion to $1.985 billion of revenue and $490 million to $525 million of adjusted EBITDA, and it absorbs planned spending on SPECS, the augmented-reality glasses priced from $2,195 and shipping this fall, with no unit or revenue figure attached [4][7]. February's print decides whether advertising accelerates off 4 percent before the regional table disappears for good one quarter later [3]. [JPMorgan cut its target to $5 from $6 the day after the report](https://www.ainvest.com/news/snap-turned-profit-stock-plunged-user-numbers-explain-2611/) [3]. ## Takeaway Snap's $56 million profit rests on charging a shrinking North American base 20 percent more per user, and from 2027 it will stop publishing the regional daily-user count that shows it. ## Sources 1. [Business Wire via Morningstar, Snap Inc. Announces Third Quarter 2026 Financial Results, 4 November 2026](https://www.morningstar.com/news/business-wire/20261104908953/snap-inc-announces-third-quarter-2026-financial-results) 2. [CNBC, Snap shares fall over 10% on third-quarter revenue miss, 4 November 2026](https://www.cnbc.com/2026/11/04/snap-q3-earnings-report-2026.html) 3. [Ainvest, Snap Just Turned a Profit, and the Stock Plunged Anyway. The User Numbers Explain Why, 8 November 2026](https://www.ainvest.com/news/snap-turned-profit-stock-plunged-user-numbers-explain-2611/) 4. [Motley Fool via Yahoo Finance, Snap Inc. (SNAP) Q3 2026 Earnings Call Transcript, 5 November 2026](https://finance.yahoo.com/markets/stocks/articles/snap-inc-snap-q3-2026-154539546.html) 5. [MarketBeat via Yahoo Finance, Snap Q3 Earnings Call Highlights, 8 November 2026](https://finance.yahoo.com/markets/stocks/articles/snap-q3-earnings-call-highlights-201417279.html) 6. [Zacks via Yahoo Finance, META's Q3 Earnings Beat Estimates, Revenues Rise Y/Y on Ad Growth, 22 October 2026](https://finance.yahoo.com/markets/stocks/articles/metas-q3-earnings-beat-estimates-132300623.html) 7. [CoinCentral, Snap Stock Falls 11% as Daily Users Miss and Monthly Users Take Center Stage, 5 November 2026](https://coincentral.com/snap-stock-falls-11-as-daily-users-miss-and-monthly-users-take-center-stage/) --- Snap will stop reporting regional daily users in 2027; North America fell 6% to 92 million — The Inference. Canonical: https://theinference.org/article/snap-will-stop-reporting-regional-daily-users-in-2027-north-america-fell-6-to-92-million