848,000 Twilio records priced at a quarter cent each while investors pay 45 times earnings
A recycled claim that 848,000 SendGrid customer records are for sale, and Twilio's standing denial, are circulating the same week HSBC cut the stock to Reduce on its Muse rally. The sample's own fields suggest the denial holds; the pattern around the edges is what the re-rate never priced.
Vincent Jiang · 3 min read
Two prices for the same customers
On Breach Forums, a hacker using the name Satanic has been offering 848,000 records billed as Twilio SendGrid customer data for $2,000, about a quarter of a cent each, in a listing that dates to April 2025 13. Twilio reviewed a sample and says that "to the best of our knowledge … we believe that none of this data originated from SendGrid" 1. The platform it supposedly came from closed 28 September worth $44.07 billion, up from $21.55 billion at the end of 2025 2. Two prices for one customer base, and this week they collided.
The sample reads like a sales database
The advertised fields are the tell. Emails and phone numbers, sure, but also company revenue, operating income, employee counts, SEO performance, hosting providers, Cloudflare and Tranco rankings, and tech stacks down to the CMS, payment and CRM tools 1. That is the schema of scraped B2B prospect lists, the kind enrichment vendors sell by the row, not the accounts of an email platform.
It is evidence for Twilio's denial, and a read CX Today's story does not attempt 1. The date is the other miss: Hackread first published the claim on 3 April 2025 and later added the hacker's insistence that the data is authentic 3. The AI rally's first security test is a rerun.
HSBC's $14 against a $75 rally
Meta launched Muse, its AI agent, on 8 September; Twilio is up about 30% since and trades at 45.3 times next-year earnings 4. HSBC cut the stock to Reduce on 25 September with a $211 target: even a bull case of tenfold Muse users, 30% of them placing a five-minute call daily, yields about $49.2 million of revenue, roughly $14 a share, against a $75 gain since launch 4.
Shares fell 7.6% that day and recovered to $286.98 by 28 September, above the 30-analyst consensus target of $263.04 562. Rosenblatt at $290 and TD Cowen at $300 hold the other side 5.
Twilio trades above the street's average target and $76 above HSBC's
- Estimate
Data
| Value | |
|---|---|
| HSBC (Reduce), est. (estimate) | $211 |
| Street consensus (30 analysts), est. (estimate) | $263.04 |
| UBS, est. (estimate) | $285 |
| TWLO close, 28 Sept | $286.98 |
| Rosenblatt, est. (estimate) | $290 |
| TD Cowen, est. (estimate) | $300 |
The drip at the edges
The week's real security item also missed the core. ReversingLabs detailed tw-pkgprobe-7731, an npm package posing as a Twilio bug-bounty probe that in one version exfiltrated the credentials ACCOUNT_SID and AUTH_TOKEN; Twilio said the packages were removed and that it experienced no security incident 7. That joins 33 million Authy phone numbers and 12,000 call recordings spilled in 2024, neither a direct breach of Twilio's own infrastructure 1. The core has held.
The underworld prices a Twilio customer at a quarter of a cent; the market pays 45 times earnings to trust the same pipe.
What settles it
No independent check has settled either camp: Twilio's sampling and the hacker's authenticity claim are almost 18 months old and unreconciled 13. Watch whether the next drip lands inside the core rather than at its edge, what Meta discloses about Muse usage, and the Q3 results guided to $1.50 billion to $1.51 billion of revenue 6.
How this brief was made
01Gathered & sourced373 channels · 901 articles▾
Agents swept 373 channels and ingested 901 articles, then de-duplicated and ranked them for signal.
02Verified & cross-validated7 claims · 10 data feeds▾
Every one of 7 load-bearing claims was checked against primary sources, with 10 live data feeds reconciling the figures and charts.
- 1CX Today, "Twilio Disputes Reports of a Data Hack Impacting 848,000 of Its Customers," 28 September 2026
- 2CompaniesMarketCap, "Twilio (TWLO) Market capitalization," 28 September 2026
- 3Hackread site search, "Hacker Claims Twilio's SendGrid Data Breach, Selling 848,000 Records (UPDATED)," by Waqas, 3 April 2025
- 4Investing.com via Yahoo Finance, "HSBC cuts Twilio to Reduce, says Muse rally has gone too far," 25 September 2026
- 5StockStory via FinancialContent, "Why Twilio (TWLO) Shares Are Getting Obliterated Today," 25 September 2026
- 6MarketScreener, "HSBC cuts Twilio to reduce after 30% rally," 25 September 2026
- 7The Hacker News, "Malicious npm Package Poses as Twilio Bug-Bounty Probe, Can Exfiltrate Credentials," 22 September 2026
03Reviewed & edited1 human editor▾
One editor read the draft against the evidence, tuned the framing, and signed off before it shipped.
Become a contributor
Reporting on the business of AI and want it read? We take pitches from outside contributors who bring primary sources and a number worth arguing about.
Deepdive
AI-generated from this story and its cited sources. Not investment advice.



