Figma rents ChatGPT's sidebar while its AI money rides a $903-a-month tail

The first list with prices on it

Andreessen Horowitz's seventh Top 100, published October 5, 2026↗, is the first edition to rank AI products by observed U.S. consumer-card spend, drawn from YipitData's panel ¹. Figma sits 15th by observed monthly consumer revenue and inside the top 15 by web traffic, yet it is not one of the seven vendors that make all three lists, web, mobile and spend ¹². Canva and Notion are ¹.

The money is a power law, and Figma lives in its tail

The panel, a sample rather than a census, is stark. The top 1% of payers spent an average of $903 a month as of August, up 80% in 18 months; the median payer spent $25 ¹. That top 1% carried 19.5% of all observed consumer AI spend, more than the bottom half of spenders combined, at 16.6% ¹.

Below that tier, adoption is thin. Only 13% of people who pay for one AI product pay for a second, and just 4.5% of eligible U.S. consumers held a paid ChatGPT, Gemini or Claude subscription in August, up from 2.1% a year earlier ¹. The heavy spenders over-index to creative tools, and Figma is named among them ¹. The median payer is a tourist; the $903 payer is the business.

The countermove is somebody else's front door

Figma cannot widen that tail from its own domain, so it is renting space where the users already are. ChatGPT plugins can now claim the sidebar, and Canva, Figma and Adobe are reported among the first to take one↗ ³. Adobe's CX Enterprise Coworker rides the same surface as a launch partner for OpenAI's Marketplace, which lets enterprises put existing OpenAI spend toward partner licenses, and it counts more than 2,500 early adopters ⁴.

The landlord problem is not hypothetical. FIG fell 7% when Anthropic shipped Claude Design ². The shelf has moved the stock the other way too: shares jumped 7% the day Sam Altman demoed Figma inside ChatGPT at DevDay in October 2025↗, the steepest rally since the July listing ⁵.

Four officers, one price, no sellers

The October 5 Form 4s show four officers, the chief revenue officer, chief financial officer, general counsel and chief accounting officer, each had Class A shares withheld on October 1 at $21.02: code F, tax settlement of restricted stock units, not open-market sales ⁶⁷⁸⁹. The prints total about $555,000 across 26,391 shares, and the four still hold about 4.2 million directly ⁶⁷⁸⁹.

The next readings that matter are the panel's payer count and Figma's third-quarter report. Revenue grew 48% year over year in the June quarter↗ ¹⁰, and the open question is whether the $903-a-month minority multiplies, or whether one chat window keeps the whole wallet.