After Muse took 6.2% off Airbnb, Chesky promised an agent and the hotels he swore off
Meta's Muse now closes travel bookings and plans to charge merchants a fee for the privilege. Airbnb's answer, on the record at Skift Global Forum: a 2027 in-house agent, plus the hotel chains and flights the company spent 18 years refusing.
Vincent Jiang · 3 min read
An app took 6.2% off Airbnb in a day
On 23 September 2026, the same day Meta's Muse knocked 6.2% off Airbnb, one of only seven daily moves past 5% in a year, Brian Chesky stood on a New York stage and put a date on his answer. 13 "Next year we will launch our agent," he said, promising something "much richer than a chatbot." 3 Expedia fell about 7% and Booking about 5% in the same session; Meta rose 2%. 9
Muse's first session took 5 to 7% off the booking stocks and gave Meta 2%
Data
| Value | |
|---|---|
| Expedia | -7% |
| Airbnb | -6.2% |
| Booking | -5% |
| Meta | +2% |
The fee moves to whoever owns the conversation
Muse has topped the App Store download chart for three straight weeks, and it closes bookings instead of referring them back. 28 Analysts Mandeep Singh and William Tong put a number on the fear: agents siphoning 5 to 10% of bookings across travel, ride-sharing and delivery would mean more than $5 billion in combined lost revenue. 2 Mark Zuckerberg described the model plainly that same week: Muse stays free, and "over time we will profit by taking a small fee from transactions," paid by merchants. 5
Three answers, and Airbnb chose the slowest
Expedia became the pipe: it will book hotels inside Muse, stay merchant of record, and let payment complete inside the agent. 6 Uber chose the demand loop: hotel bookings run at break-even by design, the margin returned as 10 to 20% discounts to more than 50 million Uber One members, who spend three times what non-members do. 7 Eighty percent of Uber's hotel bookings already come from members. 8 Airbnb chose to build, and to wait.
The arithmetic behind the selling
The second quarter was Airbnb's case for patience: $3.61 billion of revenue, up 16.5%, on 148 million nights, with a 21% operating margin and a 34.7% free cash flow margin. 1 The bear case is one line long. Ten percent of those nights is roughly 15 million a quarter, more than the 14 million nights Airbnb added in an entire year. 1 At $152.29, the stock already sits 20.1% below its August high. 1
Twelve straight quarters of year-over-year revenue growth; one app took 6.2% off the stock
Data
| Revenue | |
|---|---|
| Q3 '23 | $3.4B |
| Q4 '23 | $2.22B |
| Q1 '24 | $2.14B |
| Q2 '24 | $2.75B |
| Q3 '24 | $3.73B |
| Q4 '24 | $2.48B |
| Q1 '25 | $2.27B |
| Q2 '25 | $3.1B |
| Q3 '25 | $4.1B |
| Q4 '25 | $2.78B |
| Q1 '26 | $2.68B |
| Q2 '26 | $3.61B |
Chesky is becoming the OTA he refused
"We've gotten over a little bit of our religion of no commodities," Chesky said, open to listing Hilton and Marriott "at some point," with car rentals already live and flights "one day." 4 Calling Airbnb an OTA remains "incomplete" to him, though hotels are growing three times faster than homes. 410 The brand is priced on supply nobody else can book: "the vast majority of our supply will always be unique." 4
Three things decide the outcome
The skeptics have evidence too: agents take no commission today, and a specific Airbnb listing cannot be booked anywhere else, while a hotel room can be booked at the hotel. 69 Chesky himself called AI an "existential risk," and Airbnb shipped roughly 600 features this year, nearly double 2025. 3 Three things to watch: Expedia's launch inside Muse, Vrbo's arrival in Uber 8, and the 2027 agent. The front door to travel got a landlord this month, and the rent is a small fee on every booking.
How this brief was made
01Gathered & sourced384 channels · 1,435 articles▾
Agents swept 384 channels and ingested 1,435 articles, then de-duplicated and ranked them for signal.
02Verified & cross-validated11 claims · 28 data feeds▾
Every one of 11 load-bearing claims was checked against primary sources, with 28 live data feeds reconciling the figures and charts.
- 1El Fondo, "Airbnb falls 6.2% as Meta's Muse enters travel bookings," 23 September 2026
- 2Barron's (Anita Hamilton), via MSN, "Meta's Muse can book your vacation, and travel stocks are paying the price," 22 September 2026
- 3Skift (Adriana Lee), "Brian Chesky Commits to Launching an AI Agent in 2027," 23 September 2026
- 4Skift (Dennis Schaal), "Airbnb CEO on Hotels, Cars, and Flights: 'I Had to Get Over My Ideology'," 28 September 2026
- 5Yahoo Finance / First For Money, "Meta CEO Mark Zuckerberg Reveals Muse AI Agent Will Take a 'Fee From Transactions' It Makes," 24 September 2026
- 6PhocusWire (Linda Fox), "Expedia to offer hotel bookings through Meta's Muse AI agent," 24 September 2026
- 7Skift (Meghna Maharishi), "'The Traveler Comes to Us': Uber CEO Explains Break-Even Bet on Hotels," 22 September 2026
- 8Skift, Good Morning Hospitality (Wil Slickers), "Uber Is Coming for STR. Airbnb Has an AI Agent Coming.," 28 September 2026
- 9Yahoo Finance / 24/7 Wall St. (David Moadel), "Travel Booking Stocks Tumble as Muse Threatens to Bypass Them," 23 September 2026
- 10CNBC (MacKenzie Sigalos), "Chesky says Airbnb will spend 'a lot more' on AI as earnings beat and stock surges 15%," 7 August 2026
- 11Sharadar quarterly fundamentals, from Airbnb's SEC filings, retrieved 30 September 2026
03Reviewed & edited1 human editor▾
One editor read the draft against the evidence, tuned the framing, and signed off before it shipped.
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