Luma AI cut resold Kling and Seedance rates by about half, and Adobe put models in Premiere
The rate card on Luma's Model Marketplace fell by about half on Nov. 7, with the catch buried in the billing basis; three days later Adobe put model choice, Luma included, inside Premiere.
Vincent Jiangthree-minute read
On Nov. 7 the rate card that prices a second of AI video for Dream Machine subscribers quietly fell by about half, according to the pricing tracker PricingSaaS: ByteDance's Seedance 2.0 at 720p dropped from 64 to 32 credits a second, MiniMax's H3 from 56 to 28, Kuaishou's Kling 4.0 Omni at 1080p from 98 to 47 1. The same week Luma added two cheap Kling models, Flash and Flash Omni, at 32 credits a second 1. On the Plus plan a credit is about $0.003, so a 10-second Kling Flash clip now runs about $0.96 1.
The fine print halves the halving
The cut came with a meter change. Luma~$1.1B — Luma, private, latest valuation ~$1.1B now bills video-to-video on generated plus reference seconds, where the old card charged generated seconds alone 1. Feed in a short reference against a long clip and the halving is real money. Feed in a reference as long as the output and the two changes largely cancel 1.
Video-to-video rates on Luma's card fell by half in a week
Every resold model's edit rate fell by half in one week
- Nov 2
- Nov 9
Data
| Nov 2 | Nov 9 | Change | |
|---|---|---|---|
| Seedance 2.0 720p | 64 credits/sec | 32 credits/sec | -50.0% |
| MiniMax H3 768p | 56 credits/sec | 28 credits/sec | -50.0% |
| Kling 4.0 Omni 1080p | 98 credits/sec | 47 credits/sec | -52.0% |
The house model is now the expensive option
The part nobody wrote up is what the cut did to Luma's own shelf. Its live rate card lists the flagship Ray3.2 at 72 credits a second for video-to-video at 720p, against 32 for resold Kling 4.0 Omni and Seedance 2.0 and 21 for Kling Flash Omni 2. On the editing path, the cheapest model in Luma's neutral shop is now somebody else's.
On Luma's own card, the house model costs the most to edit
Luma's own flagship edits at more than twice the cheapest resold model
Data
| Value | |
|---|---|
| Ray3.2 (Luma's own) | 72 credits/sec |
| Kling 4.0 Omni | 32 credits/sec |
| Seedance 2.0 | 32 credits/sec |
| Kling 4.0 Flash Omni | 21 credits/sec |
Adobe+0.24% — Adobe, up 0.24 percent today is bidding for the same seconds from the other end. On Sep. 8 it embedded Firefly, Google Veo, Runway, Kling and Luma directly inside Premiere's timeline, with partner credit costs disclosed only in the taskbar and credit revenue flowing through Adobe whichever model runs 3. At MAX on Nov. 10 it added a Model Selector to Firefly and put MCP agent integration into private beta for early 2027 4. Adobe charges per generation; Luma charges per second.
Whose money the second feeds
Three balance sheets sit on this rate card. Luma is private, valued near $4 billion, with one in five employees a working creative embedded in client teams from Coca-Cola to Lufthansa 5; its compute anchor is AWS−1.20% — AWS, down 1.20 percent today, set when it announced Ray 2 on SageMaker HyperPod, Trainium and Inferentia 6. Kuaishou (1024.HK) holds two-thirds of Beijing Kling, which raised $2.98 billion on Oct 78. 30 and plans an IPO, after Kling revenue grew over 200 percent year over year 78. Adobe collects the credit either way 3.
What settles it is whether the storefronts that resell the same models match the cut, and whether Adobe ever publishes a partner-model rate card. Until then, the second of video is getting cheaper everywhere except the file where it is spent.
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