OpenAI halves token prices while courting a $1.2 trillion valuation

GPT-6 Sol and Luna cut API prices 50% and stack 90% cache discounts, days after investor talks surfaced on a $1.2 trillion round. Builders keep the savings; the balance sheet carries the bet that volume replaces price.

In this storyOpenAIAnthropicBABA
Vincent JiangVincent Jiang · 3 min read
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Sam Altman speaking on stage at TechCrunch Disrupt San Francisco, wearing a headset microphone
Sam Altman on stage at TechCrunch Disrupt San Francisco. His pitch for GPT-6: half the price per token, and even less per task.

Half-price tokens, ninety minutes after Anthropic

OpenAI shipped GPT-6 Sol and Luna on 22 September at half the API price of the GPT-5.6 tiers they replace: Sol at $2 per million input tokens and $10 per million output, Luna at $0.10 and $0.50 1. Sam Altman's pitch on X: "half the price per token, and even less per task" 2. Anthropic shipped Claude Opus 5.5 about ninety minutes earlier at $4 and $20 per million tokens, which it says is 40% less on a typical workload than Opus 5, and still double Sol's price 24. One afternoon repriced the middle of the model market.

Sol lands at half the price of Claude Opus 5.5, Luna at one fortieth

  • Input
  • Output
$0$5$10$15$20GPT-6 LunaGPT-6 SolClaude Opus 5.5$4$0.1$2$20$10
Data
InputOutput
GPT-6 Luna$0.1$0.5
GPT-6 Sol$2$10
Claude Opus 5.5$4$20
API list prices in US dollars per million tokens, 22 September 2026. GPT-6 Sol and Luna prices from OpenAI's announcement; Claude Opus 5.5 prices from Anthropic's launch, reported by The Next Web and SiliconANGLE.1,2,4

The trillion-dollar ask behind the discount

The cuts landed a week after Reuters reported early investor talks on a round valuing OpenAI near $1.2 trillion, initiated by the investors 5. The deck behind the ask projects $278 billion of negative free cash flow from 2026 through 2030, $856 billion of compute spend against $840 billion of cumulative revenue, and a tenfold revenue climb from $36 billion to $350 billion 6. On those projections, the compute bill alone tops all the revenue OpenAI expects to collect.

OpenAI's own five-year math: the compute bill is projected to top all revenue collected

  • Estimate
-$500B$0B$500B$1,000BCumulative revenue$840BCompute and infrastructure spend$856BCompute alone tops revenueCumulative free cash flow-$278B
Data
Value
Cumulative revenue (estimate)$840B
Compute and infrastructure spend (estimate)$856B
Cumulative free cash flow (estimate)-$278B
OpenAI projections to investors, reported by Reuters citing the Financial Times, 18 September 2026. Cumulative US dollars in billions, 2026 through 2030; all three figures are company projections.6

Agent builders banked the savings

Cached input reads now carry a 90% discount 7. In OpenAI's own customer posts, Manus lifted cache hit rates from about 85% to above 90%, Wordsmith cut inference costs 36%, and GitHub cut the share of prompt tokens needing fresh processing by more than half across billions of requests 7. Parallel halved the time and cost of research runs on GPT-6 Astra 8.

Against Anthropic, the ladder is priced per task. Sol scored 33.2% on AutomationBench for $0.27 a task, where OpenAI puts Claude Opus 5 at 26.9% and 11.1 times the cost, on rivals' published scores rather than head-to-head runs 12. Anthropic's own launch numbers put Opus 5.5 at 40% task completion on the same bench 4.

The discount is a volume promise

OpenAI calls the cuts a pass-through, caching and inference savings handed straight to customers 1. The arithmetic is sterner: a 50% price cut holds revenue only if volume more than doubles, and the deck already assumes a tenfold climb.

Pressure runs from below, where Chinese open-weight models from Alibaba, DeepSeek and Moonshot do much of this work for nothing 2, and from Beijing, whose regulator opened a probe the same day into DeepSeek and Moonshot over routing user data to Claude 9. Ramp lead economist Ara Kharazian told Fortune the labs are in "a price war that is driving down the price of AI and therefore driving down their ability to profit from it" 3.

Selling tokens at half price, equity at full

OpenAI is selling tokens at half price and equity at full. If cheap-tier usage more than doubles, the discount pays for itself; if not, a $1.2 trillion valuation rests on a revenue line that just got marked down. Anthropic, expected to begin marketing its IPO in mid-October at the earliest, is watching the same dial 5.

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