Workday Hands Out Free AI While Duffield's Trust Sells $18.8M at a Time

Workday is giving large customers a free year of its Sana AI because field data show they route the work through outside agents from Anthropic and Microsoft. Co-founder David Duffield's trust has filed at least twenty stock-sale notices this year, the latest worth $18.75M.

In this storyWDAYAnthropicMSFT
Vincent JiangVincent Jiang · 3 min read
Share
David Duffield, co-founder of Workday, speaking at a PeopleSoft gathering in 2005
1 / 6Slide 1 of 6
Workday co-founder David Duffield in 2005. His family trust has filed at least twenty Workday share-sale notices this year.

The charge: AI that is signed but unused

Workday's AI problem is not rejection. It is shelfware. Field reporting out this week, drawn from five consultants who serve more than 2,000 Workday customers, finds them pulling Workday data into agents from Anthropic and Microsoft, or building their own with firms like NinjaOne and Druva, rather than using the AI built into the HR and finance suite 12. At one consultancy with more than 400 Workday customers, about half have signed usage-based AI agreements, only 10 to 20 percent actively use Workday's AI, and none use Sana Enterprise, the agent product released in March 23. Workday's response is to pay for attention: free credits, a free year of Sana Enterprise for some large accounts, and API overage charges waived from May 2026 through February 2027 2.

Half sign for Workday's AI, a tenth to a fifth use it, none use Sana

0100200300400Workday customersSigned usage-based AI dealsActively use Workday's AIUse Sana Enterprise0
Data
Customers
Workday customers400
Signed usage-based AI deals200
Actively use Workday's AI60 (40–80)
Use Sana Enterprise0
Customers at one consultancy serving more than 400 Workday companies: about half have signed usage-based AI agreements and 10 to 20 percent actively use Workday's AI, per field reporting collected by Dealroom, and none use Sana Enterprise. Counts are derived from those shares; the band spans the consultancy's 10 to 20 percent range.2

The company's exhibit: 5,500 agents, no price tag

Workday's counter-numbers are real and carefully chosen. Customers using at least one Workday agent grew more than 35 percent sequentially to about 5,500 of roughly 11,500, a company-claimed count that does not say how many pay 24. AI drove more than a quarter of new contract value last quarter, and Workday puts agents plus Sana on pace for $600M a year 42. Aneel Bhusri, back as chief executive since February, told analysts in August he had not met a single customer looking to replace Workday 37.

The receipts: growth stuck near 13 percent

The core business tells what the usage counts avoid. Revenue rose 12.8 percent to $2.649B in the July quarter, and analysts expect 9.7 percent for the quarter ending January 2027 52. Workday cut about 500 jobs on September 29, its second layoff round of 2026, without citing AI as a cause 7; six days later it shipped a global workforce report arguing AI rewrites jobs more than it cuts them 8, the pairing The Inference covered on October 7. It declined to comment on an August report that Silver Lake had weighed taking the roughly $45B company private 2.

Workday's growth has been stuck near 13% since early 2025

12%14%16%18%20%Q4 '23Q2 '24Q4 '24Q2 '25Q4 '25Q2 '2612.8%Step down from 16% to the lowteens
Data
Revenue growth, YoY
Q3 '2316.7%
Q4 '2316.7%
Q1 '2418.2%
Q2 '2416.7%
Q3 '2415.8%
Q4 '2415%
Q1 '2512.6%
Q2 '2512.6%
Q3 '2512.6%
Q4 '2514.5%
Q1 '2613.5%
Q2 '2612.8%
Year-on-year total revenue growth by quarter, from Workday's SEC filings; the last point is the quarter ended July 31, 2026.6

The whale: a 10 percent holder selling weekly

David Duffield co-founded Workday, and his trust is a 10 percent stockholder 8. On October 6 it proposed selling 99,228 shares worth $18.75M, after nine 10b5-1 sales since July 9 that grossed $163.4M, about $185 a share on average 8. EDGAR shows at least twenty such notices from the trust this year, from April 9 onward, under a plan adopted in December 2025 98. Pre-scheduled sales prove nothing about motive; the calendar still puts the founder's trust in a near-weekly sell rhythm while the company discounts its own AI.

A tenth sale notice since July, $18.8M proposed Oct 6

  • Gross proceeds per notice
  • Estimate
$0M$5M$10M$15M$20M1 Sep10 Sep18 Sep28 Sep6 Oct (proposed)$18.4M
Data
Gross proceeds per notice
9 Jul$14.7M
1 Sep$18.9M
4 Sep$18M
10 Sep$18.7M
15 Sep$18.6M
18 Sep$18.3M
23 Sep$19.1M
28 Sep$18.7M
1 Oct$18.4M
6 Oct (proposed) (estimate)$18.8M
Gross proceeds per Form 144 notice filed by the David A. Duffield Trust U/T/A 7/14/88; the October 6 bar is a proposed sale with an approximate sale date. Source: SEC Form 144 filings, via StockTitan and the EDGAR filing index.8,9

The verdict watch

February 2027 is the tell: the API waiver ends and the free years expire, so conversion to paid, or the lack of it, lands in the subscription line. The $600M pace still has no paying-customer count behind it 2. The risk is not that agents replace Workday. It is that Workday becomes the plumbing someone else bills for.

Deepdive

AI-generated from this story and its cited sources. Not investment advice.

Reader comments

0 comments

    Sign up

    Get your curated digest

    After email confirmation, you will receive a daily digest of the most relevant news that matter to your portfolio