Bela Bajaria
Chief content officer, Netflix
Bela Bajaria runs content at Netflix, stewarding a roughly $20 billion annual content budget and the platform's live-events push, including five NFL games this season. On 17 September 2026 she dismissed the short-form panic as "too hand-wavy or dismissive," answering the analyst case that YouTube's record 14.2% share of US TV time is draining Netflix's engagement.
- Known for
- Netflix's chief content officer, defending the $20 billion content budget and live-events strategy against the YouTube threat
- Primary role
- CCO, Netflix
