Midjourney想扫描你的身体,诊断不在其中
Midjourney在发布文章中设想,早期影像检查可避免30%的死亡;公司实际打造的扫描仪,用途只是绘制脂肪与肌肉分布;支撑这个更大故事的证据至今没有发表。
Vincent Jiang · 3 min read
7月,大卫·霍尔茨宣布了一笔占星应用收购,同时还在筹备一家会扫描你身体的SPA馆。他创办的Midjourney据报2024年收入3亿美元。1 卖图的生意给了他余地,去追求一件亲密得多的事。
医学层面的愿景远远超出第一款产品:这款产品意在测量身体成分,而非诊断疾病。
愿景大于产品
在6月发布的文章中,Midjourney设想的图景是:早期影像检查或许能避免30%的死亡和50%的医疗支出。8 这两个数字是就广义早期影像而言的推测,并非扫描仪已被证实的收益。文章也没有为这组估算提供任何支持性的结局研究(outcomes study)。
对一款从给脂肪和肌肉画分布图起步的产品来说,这份希望未免太重。
对手又便宜又快
这张分布图早已有市场价。BodySpec销售的DEXA(双能X线吸收法)扫描是身体成分测量的常用基准,单次耗时6至11分钟26,会员价40美元27。健身房里的InBody等生物电阻抗设备,15秒到两分钟便能完成。28 Midjourney披露,原型机耗时20多分钟,最终目标是一分钟。9

扫描时长决定这门生意的经济账。按20分钟计算,一台扫描仪每小时最多接待三位顾客;接近一分钟目标后,扫描本身将不再是瓶颈。两个数字均出自公司口径,距计划中的2027年底开业还有一年多时间可以缩小差距。在那之前,扫描仪只能靠图像呈现的内容取胜。避开X射线算不上多大优势:BodySpec称,自家DEXA的辐射剂量约相当于四根香蕉。26
卖的是到店体验
一次身体扫描不等于健康结局;接下来怎么做,仍要有人拿主意。
这个决定正是生意变得别扭的地方。按Midjourney的描述,这家SPA馆就算没有扫描仪,人们也愿意光顾,扫描只是体验的附带环节。8 公司完全可能在证实反复扫描能改善健康之前,就先让顾客不断回访。只要健康故事还在帮着卖到店体验,这一区别就不能忽视。
收购占星应用Co-Star,正契合这一消费雄心。21 霍尔茨说,巴努·古勒和她的团队将加强Midjourney全线的产品与设计。20 打造让人愿意再来的体验是实打实的专长,可这些身体数据究竟意味着什么,它给不出答案。
如果扫出了问题
假如未来版本开始提示可能存在疾病,就必须有人解读结果、安排随访并承担成本。美国放射学会警告,对没有症状或相关风险因素的人做全身MRI筛查,可能引发不必要的进一步检查,且延寿益处尚未确立。15,16 这是来自MRI的证据,并非针对这款超声设备的结论,但它解释了为什么单靠更快的扫描,完不成医疗这件事。
霍尔茨如何回应质疑
面对质疑者,霍尔茨拿得出像样的答案。他此前在Leap Motion做过硬件。19 Butterfly Network的年报证实,Midjourney为超声技术支付了1500万美元预付款。10,11 Midjourney公开限定初始用途,并称志愿者影像采集设有伦理监督。9 这种监督保护的是研究参与者,并不等于独立的性能验证。
收窄首款产品的定位是明智之举。问题在于,在发表支持这套叙事的证据之前,就要一款定位如此窄的产品,扛起如此宏大的健康叙事。

接下来看什么
在计划中的2027年底开业之前,留意是否出现针对身体成分精度的独立评估。此后任何诊断或健康收益方面的主张,都需要与扩展用途相匹配的证据。真正有用的里程碑,是顾客有充分依据、能放心据此行动的结果。
等霍尔茨的SPA馆开门营业,盯住一件事:这次扫描能让顾客做出什么决定。
How this brief was made
01Gathered & sourced328 channels · 1,737 articles▾
Agents swept 328 channels and ingested 1,737 articles, then de-duplicated and ranked them for signal.
02Verified & cross-validated28 claims · 22 data feeds▾
Every one of 28 load-bearing claims was checked against primary sources, with 22 live data feeds reconciling the figures and charts.
- 1Forbes, Midjourney company profile, updated Apr 16 2026 (2024 revenue via PitchBook; profitability; not audited).
- 2The Information, 2023 (expected $200M revenue; a forecast, not a result).
- 3The Information, Mar 2026 (founder says revenue significantly above $200M; no precise figure).
- 4Sacra, Midjourney profile (2023 ARR estimate; internally inconsistent, not relied on).
- 5DemandSage, Midjourney Statistics 2026 (daily-user range; no current measurement period).
- 6Skim AI, Jun 2024 (older provenance for the user range, describing Nov 2023).
- 7Official Midjourney Discord listing (members and online counts, not daily usage).
- 8Midjourney, “A New Era of Midjourney,” Jun 2026 launch essay (scanner vision; 30% / 50% projections; spa concept).
- 9Midjourney, “On Medical Device Development,” accessed Sep 10 2026 (20+ min vs 1 min goal; body-composition first use; ethics oversight).
- 10Butterfly Network Form 8-K, filed Nov 17 2025 ($15M upfront, $10M annual licensing, conditional milestones).
- 11Butterfly Network 2025 Form 10-K, Feb 2026 (confirms the $15M upfront payment was made).
- 12Butterfly Network press release, Jun 2026 (40 Ultrasound-on-Chip modules per prototype; supplier, not independent validation).
- 13FDA, Section 513(g) procedures guidance, Aug 2024 (a 513(g) response is not clearance or approval).
- 14FDA, General Wellness: Policy for Low Risk Devices, Jan 2026 (regulatory context).
- 15American College of Radiology, statement on total-body MRI screening, Apr 17 2023.
- 16Kwee & Kwee, preventive whole-body MRI systematic review, 2019 (incidental findings; limited verification).
- 17Preventive MRI management strategies and clinical implications, 2021 (treatment-triggering findings; counterevidence).
- 18Chen et al., Cochrane whole-body MRI/CT screening protocol, Aug 25 2026 (a protocol, not a completed review).
- 19The Register, David Holz interview, Aug 1 2022 (Leap Motion hardware background).
- 20Midjourney, “Midjourney's First Acquisition,” Jul 23 2026 (Co-Star; Banu Guler's product and design role).
- 21Bloomberg, Jul 24 2026 (Midjourney buys astrology app Co-Star; terms undisclosed).
- 22Midjourney, “Edit Model for V8,” Aug 27 2026 (image business still shipping).
- 23r/medicine discussion of Midjourney's scanner, Jun 2026 (follow-up ownership; not clinical evidence).
- 24TechCrunch, Sep 5 2025 (Warner Bros. suit; Midjourney's fair-use defense; no judgment).
- 25TechCrunch, Aug 22 2025 (Meta licenses Midjourney technology; licensing, not equity).
- 26BodySpec, DEXA FAQ (scan takes 6 to 11 minutes; appointment under 15; dose from 0.4 microsieverts, likened to eating four bananas).
- 27BodySpec, “What's the Real Cost of a DEXA Scan?,” Jan 6 2026 (as low as $40 with a membership).
- 28InBody FAQ (a bioimpedance test lasts 15 to 120 seconds, depending on model).
03Reviewed & edited1 human editor▾
One editor read the draft against the evidence, tuned the framing, and signed off before it shipped.
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