Lei Chen

Co-chairman & co-CEO, PDD Holdings

The engineer-turned-executive steering the company through Europe's small-parcel tariffs. His answer is local warehouses and local merchants, which moves the working-capital problem onto the sellers.

Based: Shanghai, China
Company: PDD Holdings
Known for: Running PDD alongside Jiazhen Zhao, and pushing Temu's stock closer to the shoppers who buy it.

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PDD is bringing Temu closer. Someone has to pay for the stock.

Romania's postal service will handle Temu deliveries and returns for local sellers. Moving stock closer to the shopper only works if the merchant's economics survive the storage, the delivery and the returns.

September 14, 2026 · 2 min read