Bill McDermott

A career enterprise seller who has spent 2026 arguing that AI makes the workflow platform more necessary, not less, while the market prices the opposite.

Based: Santa Clara, CA
Company: ServiceNow
Known for: Running ServiceNow since 2019, after a decade leading SAP; now selling AI as a metered line inside the platform.

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ServiceNow bundled the AI. It did not bundle the bill.

Now Assist ships inside all three of the new tiers and meters against a pool. The top-up rate is unpublished, and negotiable only before the signature.

September 14, 2026 · 3 min read