Luca Ferrari is cofounder and chief executive of Bending Spoons, the Milan company that buys software businesses with loyal users and rebuilds their features and pricing. Falling software valuations in the AI era have become its buying opportunity.
Luca Ferrari is cofounder and chief executive of Bending Spoons, the Milan company that buys software businesses with loyal users and rebuilds their features and pricing. Falling software valuations in the AI era have become its buying opportunity.
Ferrari studied at the Università degli Studi di Padova and the Technical University of Denmark, according to Crunchbase. Forbes says he and his three cofounders, Matteo Danieli, Francesco Patarnello and Luca Querella, met while studying in Copenhagen. Before Bending Spoons, the four worked together on Evertale, a note-taking app startup that did not succeed; Crunchbase lists Ferrari as its cofounder and chief operating officer.
The four founded Bending Spoons in 2013 and later moved to Milan as the company grew. It settled on a strategy of buying apps and companies with a loyal audience where it sees room to overhaul features and pricing. Forbes says the company was largely bootstrapped until its first major funding round in 2022, and made its first takeover, of Evernote, in 2023. It went on to buy or take private Meetup, Eventbrite and WeTransfer, and raised money in October 2025 at an $11 billion valuation to help fund its takeovers of AOL and Vimeo.
Bending Spoons completed its Airtable deal on September 4, 2026, and in October 2026 agreed to pay $1.355 billion for Miro. Ferrari has argued that falling software valuations are a buying opportunity and that AI disruption feeds his firm on two fronts. He says AI now writes at least 90 percent of the company's code. The Inference reported that after the company's July IPO it stopped disclosing net revenue retention, which ran between 91% and 95% from 2023 to the first quarter; Ferrari would say only that it is "now in the high 90s".
Sources · written 16 October 2026