Kwak Noh-jung

The chief executive spending the profits of a memory shortage on the capacity that could end it. Whether that is discipline or dilution depends on how much margin survives the cycle.

Based

Icheon, South Korea

Company

SK hynix

Known for

Leading SK hynix since 2022 through the HBM boom, and committing more than $4 billion to a US packaging plant.

Mentioned in

Silicon

SK hynix is spending billions to break its own bottleneck

Kwak Noh-jung is building a $4 billion Indiana plant to relieve the memory shortage that has made SK hynix extraordinarily profitable. The math on that profit changes once the shortage it is funded to fix arrives.

September 14, 2026 · 6 min read