Sanjay Mehrotra

President & CEO, Micron

The executive betting that binding purchase commitments, not just a hot market, can make Micron's next downturn survivable. The trade he negotiated gives customers a price ceiling in exchange for a floor under his own revenue.

Based: Boise, ID
Company: Micron
Known for: Co-founding SanDisk before running Micron since 2017; spent 2026 locking customers into long-term memory contracts.

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Silicon

Micron's $100 billion insurance policy has a deductible

Long-term contracts give the memory maker a stronger floor. The stock still depends on how much of today's pricing power survives.

September 14, 2026 · 6 min read