Adam Foroughi

He keeps naming the bottleneck out loud: the system can find the buyer, but the advertiser still has to make the video. That is an unusually honest description of what AI has not automated yet.

Based

Palo Alto, CA

Company

AppLovin

Known for

Building AppLovin from a mobile-games advertising network into one of the most valuable adtech companies on the market.

Mentioned in

Platforms

AppLovin opened its platform. The advertiser still has homework.

Adam Foroughi says the hardest part of AppLovin's ad system is still making the ad. That is the constraint on a business growing 53% a year as it tries to expand past game advertisers.

September 14, 2026 · 2 min read